To celebrate the collaboration with artist Nukeme, KEISUKEYOSHIDA will host a special exhibition, custom service,
and launch of the collaboration items at KEISUKEYOSHIDA Tokyo from Friday, August 28,
following the advance release currently available at the Shibuya PARCO POP-UP STORE.

Additionally, on September 6, Nukeme himself will be present for a live custom session,
personally applying his signature glitch embroidery to purchased items.

We look forward to welcoming you to this special space and the unique intersection of fashion and art.



Products

This collaboration was born from the long-standing friendship and ongoing dialogue between artist Nukeme,
who has established a distinctive presence across art, fashion, and street culture, 
and designer Keisuke Yoshida, dating back to the early days of the brand.

Nukeme’s signature technique, “Glitch Embroidery,”
involves rewriting embroidery data for computerized sewing machines to create errors in the movement of the needle.
Using this distinctive technique, a special selection of items created exclusively for the collaboration will be available.

KYxNukeme KEISUKEYOSHIDA Glitch Cap

Color: Black/White, Black/White
Price: ¥16,500 (tax included)

KYxNukeme KY Glitch Cap

Color: Black/White, Black/White
Price: ¥16,500 (tax included)

KYxNukeme Glitch Tee

Color: White, Black, Navy
Price: ¥26,400 (tax included)




Exhibition “Cultural Studies”

The exhibition will feature a selection of rare archival works personally selected by Nukeme for this project.
The exhibition will be presented within the KEISUKEYOSHIDA Tokyo space,
creating a unique environment where Nukeme’s work intersects with the world of KEISUKEYOSHIDA.

Exhibition Dates : August 28(Fri) – September 6(Sun)
Artist in Attendance : September 6(Sun) 14:00–17:00



Glitch Logo Custom Service

Eligible items purchased during the exhibition period can be customized with the collaboration’s glitch logos,
and will be available for pick-up once the embroidery is completed.

In addition to the white and black embroidery threads currently available at the Shibuya PARCO POP-UP,
a special purple thread will be available exclusively at KEISUKEYOSHIDA Tokyo.
Purple is a color particularly cherished by designer Keisuke Yoshida.

Service Period : August 28(Fri) – September 6(Sun)
Embroidery Designs : KEISUKEYOSHIDA Glitch Logo / KY Glitch Logo
Embroidery Color : Purple
Eligible Items : KEISUKEYOSHIDA shirts, cut-and-sew tops, and caps
Embroidery Placement : Left/right chest, left/right hem, or back of the neck
Pick-up : From September 6 onward




— LIVE CUSTOM —

September 6(Sun) 14:00–17:00

Nukeme himself will be at KEISUKEYOSHIDA Tokyo to perform a live custom session, 
applying glitch embroidery to items purchased on the day.
We invite you to stop by and experience the process in person.




ABOUT | Nukeme

Born in Okayama, Japan, in 1986, Nukeme works across fashion and advertising,
while actively pursuing artistic practices that incorporate technology.
For this project, he has created collaborative works using his signature glitch embroidery technique.
The technique involves rewriting the binary data of embroidery files used for computerized sewing machines,
directly causing glitches in the movement of the needle.
The term “glitch” refers to a malfunction or corrupted state in data or electronic devices,
including data that has been damaged but remains reproducible.
By intentionally corrupting data and translating it into physical output,
familiar images and logos are transformed to create a perceptual “bug” in the viewer’s recognition.

Instagram / @nukemenukeme




【STORE INFO】

KEISUKEYOSHIDA Tokyo

B1F-A VORT Jingumae 3, 3-30-12, Jingumae, Shibuya-ku, Tokyo
Open : 12:00 - 20:00
Close : Wednesday, Thursday
080-4109-0876
tokyo@keisukeyoshida.com
Instagram : @keisukeyoshida_tokyo